Hi, I'm Ash.

Profile
A Lead Product designer with over 9 years of experience designing thoughtful, inclusive digital experiences for complex products.
My career has taken me over seas from Ireland, to New York and now in the mountains of Switzerland. I've worked with clients from tech, finance, logistics, and media, working with global teams and Fortune 500 companies.
My passion is to untangle tricky problems and turn them into clear, human-centred delightful product solutions. I’ve led work from early discovery and research through to polished, scalable products.
AI has also become an increasingly important part of my daily workflow. I use it across research synthesis, ideation, rapid prototyping, testing and code to explore more possibilities and get ideas into a testable state faster.
Accessibility and inclusivity are core to how I work. I care about designing experiences that are intuitive, enjoyable and innovative.
I believe the best products come from cross-collaboration, clarity, and some fun in the process.